Flipping The Script On Hag
I chose to use the word "Hag" in my logo because I believe that reclaiming negative words can be a powerful tool for change. By owning the word and wearing it with pride (on the back of my brand new bomber jacket!), we take back the power that it holds over us. We transform a word that was once used to shame and diminish us into a symbol of strength and resilience.
When we reclaim these negative names for ourselves, we take back our power and challenge society's harmful aging stereotypes. By wearing names like Crone, Hag, Witch, Git, Biddy, Harridan, Old Bag, Mutton, Matron with pride, we demonstrate that they will not diminish us. We are showing the world that our worth is not defined by society's narrow view of what it means to age but by the fullness of our lives and the richness of our experiences.
This process of reclaiming negative words and giving them new meanings has been done by many marginalized groups throughout history. For example, the LGBTQ+ community reclaimed the word "queer" and transformed it from a slur into a term of empowerment and pride.
Similarly, the Black community reclaimed the n word and transformed it into a term of solidarity and resistance. It is now a word fully owned by the Black community.
The feminist movement has reclaimed words like "bitch" and "slut," turning them into symbols of empowerment and defiance.
By refusing to be shamed by these words, minorities have been able to challenge the patriarchal, white supremacist, heterosexism norms that once used them as tools of oppression.
So let us wear these names with pride, not as a burden or a source of shame, but as a symbol of our strength and resilience. Let us take back our power and show the world that aging women are a force to be reckoned with.